Product positioning drifts over time
Product positioning, even when done right, is prone to drift over time. Sales teams have a tendency of slowly modifying what they say to customers, and therefore the positioning can end up far from where it started.
It could be smart ([[literature/@dunford2019Obv!ously awesome: how to nail product positioning so customers get it, buy it, love it|@dunford2019Obv!ously awesome: how to nail product positioning so customers get it, buy it, love it]]) to retrain teams periodically, so that the core of the positioning message stays constant.
Comment
Share your thoughts on this note. Comments are not public, they are
messages sent directly to my inbox.
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.