Performative blogging

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Most blogs (new replaced by newsletters) serve a purpose. Either to establish a person as a thought leader, to establish a company as trustworthy, or because someone wants to sell something.

This means there is performance criteria that can be optimized, which in turn means content, format, topics, are tailored towards them.

I see a public digital garden as a space without extrinsic metrics. I still see my garden as a learning in public experiment. Fair, the impact is minimal, but it makes me feel somewhat proud that my thoughts are reachable by anyone with enough patience.

Blogging has a place which, by no means, has been eroded by digital gardens. Organized thoughts and well researched topics add value to the readers.


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Aquiles Carattino
Aquiles Carattino
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