New market positioning
positioning within the market is useful when the market and its segments are well defined.
- Position your company with your vision and passion
- Education is key (Education content for sales). Customers may not even need there's a problem.
- Position the product as solution. (problem-solution cycle).
Example: Cisco. Founders went out to talk to IT admins, and found out they had bottlenecks in scaling infrastructure. Cisco decided to create routers to help them.
These topics come from Crossing the Chasm
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Aquiles Carattino
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